Hyundai has a promotional offer available now, “Hyundai Assurance Gas Lock“, that lets car buyers purchase gasoline for $1.49 per gallon for a whole year when they buy a new car. It might sound like a good offer, but that’s not necessarily the case.
Here is the fine print on the offer:
* ALL NEW 2009 HYUNDAI’S MODELS (EXCLUDES BASE MODEL ACCENT #15313, GENESIS, GENESIS COUPE AND ENTOURAGE). For one year, you pay $1.49 per gallon of gas. HMA pays difference between actual gas price at pump and $1.49. Gallons limited to 2009: Accent 415, Sonata 4cyl 480,Sonata V6 545, Elantra 430, Santa Fe AWD 635, Santa Fe FWD 600, Azera 3.3L 570, Azera 3.8L 600, Tucson 4cyl 545, Tucson V6 600, Veracruz 670, Elantra Touring 465 – No cash refund for gas not purchased below maximum gallon limit. At participating gas stations. Limitations and conditions apply. Ends 7/31/09. **Customer cash back on listed models in dealer stock. Good July 1, 2009 through 7/31/09. See your participating Hyundai dealer for details on these special offers. For each model where a Rebate and Gasoline Offer applies, in lieu of the Gasoline Offer, customer can increase the rebate offered by adding $1000 to the rebate amount for the vehicle. ***EPA estimates for comparison. Your actual mileage will vary with options, driving conditions, driving habits, and vehicle’s condition. †MSRP excludes freight, tax, title and license fees. Vehicles displayed may contain optional equipment at additional costs. Actual dealer price may.
It’s worth noticing that the cash rebate can be increased by $1,000 by declining the gas offer. Doing some simple math shows that gasoline prices need to be quite high for this offer to become worthwhile. In the case of the most fuel efficient Hyundai vehicle, the Accent, only 415 gallons of gas can be purchased at the $1.49 price — any more will be charged at the actual pump price.
Let’s do some math.
This would mean that gas would need to cost $1000/415 or about $2.41 more than the locked in price of $1.49 per gallon for this offer to be worth it for an Accent car buyer. With gas costing as little as $2.20 per gallon in some areas of the country now — and perhaps up to $3 in other areas … prices will need to rise above $3.90 into the $4 a gallon range relatively soon for the consumer to come out “ahead” on this offer.
For the less fuel efficient vehicles, more gallons of fuel can be purchased in one year since the program is designed to cover the fuel for 12,000 miles of driving based on the fuel efficiency of the particular car involved. Lower gas price increases compared to current fuel prices would be needed for the program to be better than the $1,000 cash rebate addition for someone buying the behemothVeracruz SUV (670 gallons allowed, $2.98 per gallon break even price if maximum gallons purchased in a year).








